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Question on the case: Sticky USB-Sticks

How would you find price for the USB production branch?

Sticky USB-Sticks
New answer on Feb 01, 2021
1 Answer
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Anonymous A asked on Sep 20, 2019
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Clara
Expert
Content Creator
 replied on Feb 01, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Overall, not only for this case but for pricing in general, there are 3 things you need to look into:

  • Break even price
  • Benchmarking price
  • Willingness to pay for your particular value proposition

Hope it helps!

Cheers,

Clara

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