Get Active in Our Amazing Community of Over 453,000 Peers!
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!
Why did we calculate 10% of 56 million instead of 37,5%?
Overview of answers
Upvotes
Best answer
Hi Khanya,
The blue text in cases means that the interviewer will provide this information.
We are told that the percentage of men between 30 and 60 who buy magazines is 10%.
This is our target market, as indicated in the initial prompt "the CEO is thinking about starting a third monthly magazine that is targeted towards 30 to 60-year-old men in the US"
Very important point here: When going through a case, always keep the objective/context top of mind.
Was this answer helpful?
Hello!
In blue you have the relevant info, in this case, they state i´ts 10%
Best,
Clara
Was this answer helpful?
Sign up for free to read all answers.
Sign up for free to read all answers.
Oh, I see - I missed the 10% in the interviewer info. Thank you so much!